文章基本信息

标题：The Role of media in Promoting Religious Tourism in Romania
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作者：Adriana Anca Cristea ; Adriana Anca Cristea ; Mihaela-Simona Apostol 等
期刊名称：Procedia - Social and Behavioral Sciences
印刷版ISSN：1877-0428
出版年度：2015
卷号：188
页码：302-306
DOI：10.1016/j.sbspro.2015.03.398
语种：English
出版社：Elsevier
摘要：AbstractNowadays it is recognized that the media has an important role in building and maintaining the image of tourist destinations. It is also undisputed that the dynamic on-line environment is an active factor in promoting tourism at global level. However, due to poor media coverage, Romanian tourism offer is little known domestically and internationally. Therefore, understanding how the media works is actually imperative regarding the desire to use this knowledge to promote tourism destinations in Romanian tourist area. This paper aims to analyze the religious tourism market in Northern Moldova and its presence in the Romanian online and at the same time to investigate media discourse and how it support the marketing approach.
关键词：religious tourism;religious marketing;media;identity construction ;