文章基本信息

标题：Investigating the Financial and Legal - Security Infrastructure Affecting the Electronic Marketing of Agricultural Products in Ilam Province
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作者：Mohammad Bagher Arayesh ; Mohammad Bagher Arayesh
期刊名称：Procedia - Social and Behavioral Sciences
印刷版ISSN：1877-0428
出版年度：2015
卷号：205
页码：542-549
DOI：10.1016/j.sbspro.2015.09.071
语种：English
出版社：Elsevier
摘要：AbstractThis Study has been carried out to investigate Financial and Legal - Security infrastructures affecting the electronic marketing of agricultural products from the point of view of Jihad Agricultural Organization experts of Ilam Province through a survey descriptive framework. The current research is considered an applied one regarding the objectives and a field research regarding the data gathering method. Also it is an empirical study due to the fact that the independent variables are not completely possible. Regarding the methodology of the study it is considered a causal one. The statistical population of the current study includes all the experts working at the Jihad organization for agriculture in Ilam Province which add up to 463. The sample size was 210 participants, which was calculated by the Cochran's formula and the stratified random sampling method. The sample was asked to fill out a questionnaire as a means of gathering the required data. In order to confirm the stability of the questionnaire the Cronbach's Alpha Coefficient was used which was calculated to be 0.884, an acceptable range. The validity of the questionnaire was confirmed by the experts related to the field. The data analysis was carried out using SPSS software application version 19. The results of the study showed that there seems to be a significant relationship between the Financial and Legal - Security variables with the variable of electronic marketing of agricultural products in Ilam Province so that the three independent variables were able to explain 48 percent of the variance related to the electronic marketing of the agricultural products in Ilam Province.
关键词：Electronic marketing;Agriculture;Financial infrastructure;Legal- Security infrastructure