文章基本信息

标题：How Big is the World you can Explore? A Study of Chinese College Students’ Search Behavior via Search Engines
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作者：Tao Fu ; Tao Fu ; Kavita Karan 等
期刊名称：Procedia - Social and Behavioral Sciences
印刷版ISSN：1877-0428
出版年度：2015
卷号：174
页码：2743-2752
DOI：10.1016/j.sbspro.2015.01.961
语种：English
出版社：Elsevier
摘要：AbstractThis study examines how Chinese college students in China and abroad seek information via two search engines, Baidu and Google. An online survey of 257 college students found Baidu to be more popular mainly because users were familiar with its interface, and preferred its extensive Chinese resources, while Google was exceptional in offering English results and contributing to global visions. Educational levels affected the kind of information students’ sought, their opinions on firewall and online censorship. The longer they studied abroad and the more educated they were, the more likely students would prefer Google to Baidu.
关键词：information-seeking;search engines;Google;Baidu;Chinese college students