文章基本信息

标题：Understanding Domestic and International Tourists’ Expenditure Pattern in Melaka, Malaysia: Result of CHAID Analysis
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作者：Syakir Amir ; Syakir Amir ; Mariana Mohamed Osman 等
期刊名称：Procedia - Social and Behavioral Sciences
印刷版ISSN：1877-0428
出版年度：2015
卷号：172
页码：390-397
DOI：10.1016/j.sbspro.2015.01.386
语种：English
出版社：Elsevier
摘要：AbstractThis study examined the tourists’ expenditure pattern in Melaka city. A total of 1500 diary record surveys were distributed, only 1000 surveys were collected. Chi-squared Automatic Interaction Detection (CHAID) was used to model interaction of domestic and international tourists in five tourism sectors-accommodation, food and beverages, transportation, entertainment and shopping. Results revealed that the tourists spent less on transportation (RM22.50 and below) and entertainment (RM22.50 and below), and heavily spent in other three sectors, shopping (RM475 and below), accommodation (RM700 and below), food and beverages (RM367 and below). The expenditure pattern modeling assists the relevant authorities in decision making.
关键词：CHAID;Tourists’ expenditure;Accommodation;Food and beverages;Transportation;Entertainment;Shopping;Melaka;