文章基本信息

标题：Strategic Use of Social Media for Small Business Based on the AIDA Model
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作者：Shahizan Hassan ; Shahizan Hassan ; Siti Zaleha Ahmad Nadzim 等
期刊名称：Procedia - Social and Behavioral Sciences
印刷版ISSN：1877-0428
出版年度：2015
卷号：172
页码：262-269
DOI：10.1016/j.sbspro.2015.01.363
语种：English
出版社：Elsevier
摘要：AbstractThis study proposes a strategy for using social media as a marketing tool for small business based on the Attention, Interest, Desire, and Action (AIDA) model. The AIDA model has been applied widely for online marketing strategy but its applicability for social media remains unknown. The focus group discussion was used for data gathering involving twenty two small business entrepreneurs. The finding shows that the model can indeed be applied in strategizing the use of social media for marketing purposes. The proposed strategy serves as a guideline for small business entrepreneurs on how to strategically use social media for marketing.
关键词：Social media;social media marketing;AIDA model;social media strategy.