文章基本信息

标题：Effect of Behavioral Intention toward Choosing Green Hotels in Malaysia – Preliminary Study
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作者：Hossein Nezakati ; Hossein Nezakati ; Shayesteh Moghadas 等
期刊名称：Procedia - Social and Behavioral Sciences
印刷版ISSN：1877-0428
出版年度：2015
卷号：172
页码：57-62
DOI：10.1016/j.sbspro.2015.01.335
语种：English
出版社：Elsevier
摘要：AbstractBased on Economic transformation programme of Malaysia Tourism and hospitality are one of the significant factors which effect on economy for achieving the vision of Malaysia 2020. In other hand, Rapid growths of these industries have effect on environment. This research tries to propose a new model by merging Theory Reasoned Action and Theory Planned Behaviour models which are implemented in achieving intention of consumer behaviour toward choosing Green hotels in Malaysia. Findings of this research will help the marketing policy makers and hotel managers to attract positional tourists who will visit Green hotels in Malaysia.
关键词：Green behavior;green hotels in Malaysia;tourist intention;behavioral intention;preliminary study.