文章基本信息

标题：A Multimodal Approach to Product Presentations
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作者：Julia Valeiras Jurado ; Julia Valeiras Jurado ; Ma Noelia Ruiz-Madrid 等
期刊名称：Procedia - Social and Behavioral Sciences
印刷版ISSN：1877-0428
出版年度：2015
卷号：173
页码：252-258
DOI：10.1016/j.sbspro.2015.02.061
语种：English
出版社：Elsevier
摘要：Multimodality approaches discourse focusing on the analysis of the semiotic modes that help fulfil the communicative purpose of a particular genre, which in the case of product presentations is to persuade of the excellence of the product. We argue that a Multimodal Discourse Analysis approach is especially suitable for the study of product presentations since persuasion in this genre implies the use of different semiotic modes (Chaiken & Eagly, 1976; Poggi & Pelachaud, 2008). The aim of this paper is to present a methodological approach to the study of product presentations from a MDA perspective along with potential pedagogical implications.
关键词：genre;product presentations;multimodal discourse analysis approach (MDA);persuasive language