文章基本信息

标题：Moderating Effect of Income on the Service Environment and Customers’ Behavioral Intention
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作者：Nurhazirah Hashim ; Nurhazirah Hashim ; Ahasanul Haque 等
期刊名称：Procedia - Social and Behavioral Sciences
印刷版ISSN：1877-0428
出版年度：2015
卷号：170
页码：596-604
DOI：10.1016/j.sbspro.2015.01.061
语种：English
出版社：Elsevier
摘要：AbstractThe property industry acts as vital sector whereby the service environment directly correlates the customers’ behavioral intention in purchasing a property. However, to date, a study regarding service environment and its impact still not fully addressed in the property industry. Thus, the purpose of this study is to investigate the relationship between service environment and customers’ behavioral intention moderated by income in Malaysian property industry. A total of 357 respondents participated in this study by using a convenience sampling. The result shown that lower middle income was significantly moderated the relationship between service environment and customers’ behavioral intention.
关键词：Service environment;customers’ behavioral intention;property industry;Malaysia