文章基本信息

标题：The Effects of Environmental Concern on Purchase of Green Products in Retail
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作者：Sergio Silva Braga Junior ; Sergio Silva Braga Junior ; Dirceu da Silva 等
期刊名称：Procedia - Social and Behavioral Sciences
印刷版ISSN：1877-0428
出版年度：2015
卷号：170
页码：99-108
DOI：10.1016/j.sbspro.2015.01.019
语种：English
出版社：Elsevier
摘要：AbstractCurrent analysis evaluates the influence of environmental concern in people's retail buying behavior of green products. The objective was to assess whether the consumer is recognizing and effectively declaring that buying green products in retail. Given the purpose, an exploratory study was conducted quantitative nature through a survey with a sample of 811 respondents. As a result, there is a possibility the consumer does not realize the importance of changing the habit of consumption, more fixed in their routine to buy and past experience you have that attitude strengthens the fact suffer a low influence his behavior.
关键词：Green consumption;purchase intention;green products;retail