文章基本信息

标题：Strategic Management of Public Relations in Slope Development: Case Study in Malaysia
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作者：Saidathul Nizah Mat Tazin ; Saidathul Nizah Mat Tazin ; Shira Haniza Yaakop 等
期刊名称：Procedia - Social and Behavioral Sciences
印刷版ISSN：1877-0428
出版年度：2015
卷号：168
页码：302-310
DOI：10.1016/j.sbspro.2014.10.235
语种：English
出版社：Elsevier
摘要：AbstractPublic relations studies emphasize significantly on the issue of public to gain organizational effectiveness. Grunig (1992) discussions on public describing organization's decision affect the public and secondly the public affects the organization's decision. In these situations, strategic management of public relations is required. This paper discusses the development of strategic public, issue and participation in the development of slope area in Bukit Antarabangsa, Selangor. This paper employs the situational theory of publics (Grunig, 1992) and discusses three variables of public communication behavior. Multiple methods of data were collected. This study supports the strategic management of public relations in public participation program planning.
关键词：Public relations;strategic public;strategic management