文章基本信息

标题：Pathos Rhetoric in Vision Statements of Organizations: Findings from Turkey
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作者：Mehmet Eymen Eryılmaz ; Mehmet Eymen Eryılmaz
期刊名称：Procedia - Social and Behavioral Sciences
印刷版ISSN：1877-0428
出版年度：2014
卷号：150
页码：291-299
DOI：10.1016/j.sbspro.2014.09.063
语种：English
出版社：Elsevier
摘要：AbstractThe characteristics of organizational vision statements have been discussed by many previous studies. The literature seems to assert that the content of a strong organizational vision should principally include emotional persuasion. However, as far as we know, this claim has remained untested to a large extent. Therefore, this study investigated whether or not organizational visions are largely composed of pathos rhetoric. To examine this, 365 vision statements on the web sites of the largest 1000 Turkish companies according to 2012 data were analyzed rhetorically and statistically.
关键词：Vision statements;Pathos rhetoric;Mixed method research;Turkey.