文章基本信息

标题：Social Media Creates Competitive Advantages: How Turkish Banks Use This Power? A Content Analysis of Turkish Banks through their Webpages
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作者：Burcu Mucan ; Burcu Mucan ; Eda Yaşa Özeltürkay 等
期刊名称：Procedia - Social and Behavioral Sciences
印刷版ISSN：1877-0428
出版年度：2014
卷号：148
页码：137-145
DOI：10.1016/j.sbspro.2014.07.027
语种：English
出版社：Elsevier
摘要：AbstractAim of this study is to demonstrate how Turkish banks use social media tools such as Facebook, Twitter, YouTube, and Blogs and others, while they are trying to create competitive advantages in Turkey. Based on the coding schema, we analyze their usage types. According to 45 Turkish Banks statistical results, 38% of them have Facebook account, % 36 of them have Twitter account and 16% of them have LinkedIn account. % 38 of them have social media tools in their home page. % 33 of them do not let fans post anything else without permission. They uploaded the photos related to their Corporate Social Responsibility (CSR) subjects mainly and equally education, health, and environment (18%). Their photo albums mostly related to their campaigns (36%).
关键词：Social media;Turkish Banks;Official websites;Facebook;Twitter.