文章基本信息

标题：The Effect of Perceived Value on the Loyalty of Generation Y Mobile Internet Subscribers: A Proposed Conceptual Framework
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作者：Hui Wen Chuah ; Hui Wen Chuah ; Malliga Marimuthu 等
期刊名称：Procedia - Social and Behavioral Sciences
印刷版ISSN：1877-0428
出版年度：2014
卷号：130
页码：532-541
DOI：10.1016/j.sbspro.2014.04.062
语种：English
出版社：Elsevier
摘要：AbstractThe increasing interest in consumer behaviour towards mobile Internet of both marketing academicians and practitioners is justified by the vast revenue opportunities presented by this fast-growing segment. Despite the fact that mobile Internet users play the dual role of technology users and service subscribers, many of the extant studies have focused on investigating the value of the mobile Internet from the perspective of technology users, and few attempts have been made from the perspective of service subscribers. Therefore, this study proposes a customer-oriented value model and examines the relative effects of the perceived value dimensions on various aspects of customer loyalty within the mobile Internet service context.
关键词：Customer perceived value;customer loyalty;Generation Y;mobile Internet