文章基本信息

标题：Organic Food Consumption among Urban Consumers: Preliminary Results
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作者：Siti Sarah Mohamad ; Siti Sarah Mohamad ; Syezreen Dalina Rusdi 等
期刊名称：Procedia - Social and Behavioral Sciences
印刷版ISSN：1877-0428
出版年度：2014
卷号：130
页码：509-514
DOI：10.1016/j.sbspro.2014.04.059
语种：English
出版社：Elsevier
摘要：AbstractThe consumption of organic food is on the rise due to increasing health consciousness among Malaysians regarding food intake, as well as to the growth of the organic agricultural sector in this country. Therefore, this study attempts to investigate Malaysian consumers’ awareness and intention towards organic food consumption. A questionnaire survey was conducted for this study and the questionnaire was distributed to respondents in the townships of Shah Alam and Subang Jaya. Early results show respondents are highly aware of organic food, they find organic food to be good for their health as well as have the intention to purchase organic food products for their families.
关键词：organic foods;customer awareness;purchase intention;Malaysia