文章基本信息

标题：Environmental Corporate Social Responsibility (ECSR) as a Strategic Marketing Initiatives
本地全文：下载
作者：Nik Ramli Nik Abdul Rashid ; Nik Ramli Nik Abdul Rashid ; Nor Irwani Abdul Rahman 等
期刊名称：Procedia - Social and Behavioral Sciences
印刷版ISSN：1877-0428
出版年度：2014
卷号：130
页码：499-508
DOI：10.1016/j.sbspro.2014.04.058
语种：English
出版社：Elsevier
摘要：AbstractECSR is a concept, where companies integrate environmental concerns in their business operations and the interaction with stakeholders, without compromising economic performance. Studies exploring this concept were limited within the area of corporate governance with organizational-level unit of analysis, while the impact of ECSR initiatives on consumer behavior or other marketing constructs is lacking. This concept paper explores relevant ECSR dimensions and its potential impact on customers’ mental image of the organization, and their behavioral response toward the organization. It is hoped this paper would generate interest concerning ECSR as a strategic marketing approach having long-term and positive bottom-line benefits.
关键词：environment;corporate social responsibility;corporate image;customer loyalty;philantrophy;community service