文章基本信息

标题：Aligning Manufacturing Strategy to Export Performance of Manufacturing Small and Medium Enterprises in Malaysia
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作者：Harcharanjit Singh ; Harcharanjit Singh ; Rosli Mahmood 等
期刊名称：Procedia - Social and Behavioral Sciences
印刷版ISSN：1877-0428
出版年度：2014
卷号：130
页码：85-95
DOI：10.1016/j.sbspro.2014.04.011
语种：English
出版社：Elsevier
摘要：AbstractThe objective of this research is to determine if there is significant relationship between manufacturing strategy and export performance of manufacturing small and medium enterprises (SMEs) in Malaysia. Quantitative survey method was employed and data were collected from 201 exporting SMEs registered with the Federation of Malaysian Manufacturers. Descriptive statistics were reported, followed by reliability analysis, factor analysis, and hypothesis testing using multiple regressions. The finding suggests that there is significant and positive relationship between manufacturing strategy and export performance of manufacturing SMEs. The finding emphasizes the importance of adopting the manufacturing strategy among the owner/managers of manufacturing SMEs for their success and these firms would gain in terms of competitive advantage over their rivals and reap higher export performance. They could also anticipate future threats and seek out opportunities for further expansions in the international markets. The study limitations, managerial and theoretical implications are discussed as well as a number of directions for further research.
关键词：Manufacturing Strategy;Export Performance;Manufacturing SMEs