文章基本信息

标题：Crowdfunding for Creating Value: Stakeholder Approach
本地全文：下载
作者：Loreta Valančienė ; Loreta Valančienė ; Sima Jegelevičiūtė 等
期刊名称：Procedia - Social and Behavioral Sciences
印刷版ISSN：1877-0428
出版年度：2014
卷号：156
页码：599-604
DOI：10.1016/j.sbspro.2014.11.248
语种：English
出版社：Elsevier
摘要：AbstractThis article aims at clarifying the process of crowdfunding and identifying its stakeholders - whom and how value is created in this process. The Content, Context, Linkages and Stakeholders logic is applied for clarification purposes. The article highlights the importance to change organizational stakeholders named as customers and suppliers into users - backers (investors) and businesses (startups) in the case of crowdfunding. Also, a shifting role of financial institutions is identified. The attention is drawn into clearing up the roles of stakeholders as understanding their goals is a basis for value creation.
关键词：Crowdfunding;startups;entrepreneurs;value creation.