文章基本信息

标题：Behavioural Finance: Corporate Social Responsibility Approach
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作者：Andrius Guzavicius ; Andrius Guzavicius ; Rita Vilkė 等
期刊名称：Procedia - Social and Behavioral Sciences
印刷版ISSN：1877-0428
出版年度：2014
卷号：156
页码：518-523
DOI：10.1016/j.sbspro.2014.11.232
语种：English
出版社：Elsevier
摘要：AbstractThis research presents the majority of classical financial theories and models are based on the assumption of a rational investors’ behaviour in the market regarding modern business, focusing on socially responsible activities is determined by general trends, where individuals and business companies realize their responsibility towards all those who are affected by the outcomes of their activities. The conducted research has proved that when making decisions under the uncertainty and risk conditions, people experience the effect of different illusions, emotions, false perception of information and other “irrational” factors.Corporate social responsibility reflects a new role of business in society. Recently, the corporate social responsibility tradition has started to spread quite rapidly in both large international corporations and small and medium-sized enterprises. The spread of socially responsible business ideas has encouraged the need to invest in companies which apply such a business practice.
关键词：Behavioural finance;irrational behaviour;corporate social responsibility.