摘要:AbstractThe preset paper reports the findings of the first study of the research on identification of conditions that promote organisational coaching in Latvia and Lithuania. The aim of this study is to reveal the conditions that are expected to promote coaching in organisations based on coaches’ perceptions. The paper investigates favourable and unfavourable conditions typical for Latvia and Lithuania. The main method of study is a semi-structured interview, at the same time traditional scientific methods of comparison, analysis, induction, deduction and scientific methods of working with empirical data are used. The results obtained in the study are compared with the findings of theoretical and empirical literature review. Having established predominant conditions, practical implications were discussed. The paper also discusses the integration of coaching with other HR initiatives.