文章基本信息

标题：Leadership: Communicating Strategically in the 21 st Century
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作者：Suffian Hadi Ayub ; Suffian Hadi Ayub ; Norhayati Abd Manaf 等
期刊名称：Procedia - Social and Behavioral Sciences
印刷版ISSN：1877-0428
出版年度：2014
卷号：155
页码：502-506
DOI：10.1016/j.sbspro.2014.10.330
语种：English
出版社：Elsevier
摘要：AbstractThis paper seeks to discuss the functions of communication in ensuring effective leadership in the 21st century organization. The definition concept of leadership often intertwines and this provides various dimensions which create challenges to define leadership which encompasses all traits. Further, this paper later expanded from concept and definitions of leadership to leadership communication models. This paper recommended that leadership is about setting direction and aligning people to desired direction. Significantly, future leaders must be able to ensure that the subordinates are treated as members of the organization, whereby consistency in providing sound leadership would determine employee motivation and performance.
关键词：Leadership;communication;leadership communication model;organizational communication