文章基本信息

标题：Strategising Corporate Identity for the Perception of Corporate Image in the Selected Government-linked Companies (GLCs) in Malaysia
本地全文：下载
作者：Rosmiza Bidin ; Rosmiza Bidin ; Aida Muhaimi 等
期刊名称：Procedia - Social and Behavioral Sciences
印刷版ISSN：1877-0428
出版年度：2014
卷号：155
页码：326-330
DOI：10.1016/j.sbspro.2014.10.300
语种：English
出版社：Elsevier
摘要：AbstractA survey has been conducted to audit the corporate image of selected GLCs in Malaysia using corporate identity elements, where data were collected from a sample of middle managers. Correlation analysis was used to analyze the data. Results indicated that all studied elements of corporate identity components (corporate behavior, corporate communication, corporate design, corporate culture, corporate strategy, and corporate personality) have significant contribution towards corporate image. Thus, managers have to carefully strategize these elements in their internal branding initiatives to come out with excellent corporate image.
关键词：Corporate identity;corporate image;branding