文章基本信息

标题：Malaysian Environmental NGOs on the World Wide Web: Communicating Campaigns through the Power of Photographs
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作者：Aida Nasirah Abdullah ; Aida Nasirah Abdullah ; Kalthom Husain 等
期刊名称：Procedia - Social and Behavioral Sciences
印刷版ISSN：1877-0428
出版年度：2014
卷号：155
页码：136-140
DOI：10.1016/j.sbspro.2014.10.269
语种：English
出版社：Elsevier
摘要：AbstractPhotographs are one of the key aspects available on environmental websites that may transcend environmental stories in ways that words cannot. Lately, photographs are used widely in communicating the environment campaigns online. Three environmental NGOs in Malaysia (ENGOMs) were chosen for this study. A content analysis was conducted on their websites to investigate how they used photographs as powerful tools to communicate environmental campaigns and potentially call people to take action. The result indicates that MNS had well utilised the photographs for its online campaigns, whereas both of WWFM and SAM had moderately utilised the photographs for the same purpose.
关键词：Environmental NGOs;photographs;environmental campaigns;environmental online communication;World Wide Web