文章基本信息

标题：Corporate Communication Management (CCM) and Organisational Performance: A Review of the Current Literature, Conceptual Model and Research Propositions
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作者：Bahtiar Mohamad ; Bahtiar Mohamad ; Hassan Abu Bakar 等
期刊名称：Procedia - Social and Behavioral Sciences
印刷版ISSN：1877-0428
出版年度：2014
卷号：155
页码：115-122
DOI：10.1016/j.sbspro.2014.10.266
语种：English
出版社：Elsevier
摘要：AbstractCorporate communication received great attention from scholars and the business community more than 40 years ago due to changes in global business environments. Many scholars believe there are influences of corporate communication management (CCM) on organisational performance, yet there is a paucity of studies on the validation of this theoretical assumption. Therefore, the main purpose of this paper is to address the gap by providing an elevated understanding of CCM and its consequences. The managerial and policy implications provided in this study help corporate communication practitioners to identify the practical needs of their work and design an appropriate CCM programme.
关键词：Corporate Communication Management (CCM);financial performance;mission achievement;organisational performance