文章基本信息

标题：Factors of Gratification Contributing in Continuance Intention to Watch Movies on YouTube
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作者：Mohd Syuhaidi Abu Bakar ; Mohd Syuhaidi Abu Bakar ; Jusang Bolong 等
期刊名称：Procedia - Social and Behavioral Sciences
印刷版ISSN：1877-0428
出版年度：2014
卷号：155
页码：9-13
DOI：10.1016/j.sbspro.2014.10.248
语种：English
出版社：Elsevier
摘要：AbstractYouTube has leveraged their native sharing properties and making all content digitally available to everyone under the Creative Commons license (ford.digitalsnippets.com, 2010). Thousands of movies have been uploaded to YouTube for free viewings and has affected broadcasting and cinema industry greatly (Brody, 2012). This paper is to share sets of predicted elements in YouTube said to be responsible in gratifying its multi-purposes viewers and instill continuance intentions to use the UGC for movie watching among Malaysians in Klang Valley. This was done by integrating the uses and gratification framework with several disconfirmations of motivations (content, social, process, and technology).
关键词：New media studies;mass communication;electronic media;U&GEDT