文章基本信息

标题：Determinants of Customer Satisfaction of Service Quality: City Bus Service in Kota Kinabalu, Malaysia
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作者：Harifah Mohd Noor ; Harifah Mohd Noor ; Na’asah Nasrudin 等
期刊名称：Procedia - Social and Behavioral Sciences
印刷版ISSN：1877-0428
出版年度：2014
卷号：153
页码：595-605
DOI：10.1016/j.sbspro.2014.10.092
语种：English
出版社：Elsevier
摘要：AbstractThis paper identifies components of satisfaction of public bus service in Kota Kinabalu City, Malaysia. Factor analysis is used to analyse a total of 24 parameters satisfactions of public buses. This study succeeded in developing three dimensions of public bus service attributes a satisfaction in the study area namely comfort, accessibility and safety and found that there is a slight difference in satisfaction between the minibus and bus transit, but users agreed that overcrowded and felt unsafe during the night were among the most significant attributes that affect their satisfaction. Transportation authorities can use these findings as a guide to enhance the quality of life of public transport users in the future.
关键词：Public transportation;city bus;factor analysis;customer satisfaction