文章基本信息

标题：Crowdsourcing Application in Marketing Activities
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作者：Rimantas Gatautis ; Rimantas Gatautis ; Elena Vitkauskaite 等
期刊名称：Procedia - Social and Behavioral Sciences
印刷版ISSN：1877-0428
出版年度：2014
卷号：110
页码：1243-1250
DOI：10.1016/j.sbspro.2013.12.971
语种：English
出版社：Elsevier
摘要：AbstractActive deployment of information communication technologies between consumers’ enables them contribute actively to various business activities. A crowdsourcing phenomenon is observed recently from perspectives ranging from users involvement in company's communication activities to various crowdfunding models. Aim of this paper is to explore crowdsourcing phenomena, analyse factors affecting consumers’ involvement into crowdsourcing activities and explore crowdsourcing deployment in company's marketing activities. From the marketing perspective crowdsourcing might be deployed in various activities such as market research, communication, new products development and testing, innovative ideas development and others. Though companies should be aware of possible limitations and ethical issues related to crowdsourcing as well.
关键词：ICT;crowdsourcing;marketing;success factors;crowdsourcing models