文章基本信息

标题：Measurement of Restaurant Manager Expectations toward Halal Certification Using Factor and Cluster Analysis
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作者：Sharifah Zannierah Syed Marzuki ; Sharifah Zannierah Syed Marzuki ; Colin Michael Hall 等
期刊名称：Procedia - Social and Behavioral Sciences
印刷版ISSN：1877-0428
出版年度：2014
卷号：121
页码：291-303
DOI：10.1016/j.sbspro.2014.01.1130
语种：English
出版社：Elsevier
摘要：AbstractHalalcertification is very important to the restaurant industry in Malaysia but the actual implementation of its standards is crucial for the comprehension of those who are unfamiliar with Islamic dietary rules. This paper determines whether there is a difference between Muslim and non Muslim restaurant manager towardshalalcertification. A total of 2080 questionnaires were administered nationwide using mail survey and received 643 returned and completed responses. Factor and cluster analyses were employed in this study to further examine the data. In factor analysis, seven factor groups were produced whereas the cluster analysis had revealed that the respondents were divided into three distinct groups within the sample. The first group was “Certification Advocates” that consists of Muslim respondents. The second group was known as “Certification Ambivalents” that comprises of Chinese participants who were mostly Buddhists and the third group was labelled as “Compliance Cost Focused”. Overall restaurant managers in Malaysia believed that having ahalalcertificate is an advantage as the market forhalalfood is rising and consumers are demanding forhalalcertified food products including those available at eating outlets.
关键词：Halal;Certification;Expectations;Restaurant Manager;Factor;Cluster