文章基本信息

标题：Acceptance on Halal Food among Non-Muslim Consumers
本地全文：下载
作者：Vloreen Nity Mathew ; Vloreen Nity Mathew ; Ardiana Mazwa Raudah binti Amir Abdullah 等
期刊名称：Procedia - Social and Behavioral Sciences
印刷版ISSN：1877-0428
出版年度：2014
卷号：121
页码：262-271
DOI：10.1016/j.sbspro.2014.01.1127
语种：English
出版社：Elsevier
摘要：AbstractHalalconcept commonly concerns the Muslim consumers. However, with the raising concern on health, ahalalfood business today has huge potential in capturing non-Muslim as target market. Thehalalconcept on food today is beyond the understanding of religious values alone. It represents hygiene, cleanliness and the quality of the food consumed. The result of the study may provide an insight tohalalfood producers to look into the non-Muslim consumers as one of their target market inhalalfood industry. The findings may also provide better understanding on factors influencing the market acceptance on the concept.
关键词：Halal concept;Acceptance;Non-Muslim;Halal food business;Consumers;Purchase Decision