文章基本信息

标题：Communication Strategies of Women Leaders in Entrepreneurship
本地全文：下载
作者：Nurul Alia Abdul Halim ; Nurul Alia Abdul Halim ; Norizan Abdul Razak 等
期刊名称：Procedia - Social and Behavioral Sciences
印刷版ISSN：1877-0428
出版年度：2014
卷号：118
页码：21-28
DOI：10.1016/j.sbspro.2014.02.003
语种：English
出版社：Elsevier
摘要：AbstractRecent developments in the field of entrepreneurship have led to a renewed interest in communication and leadership. This paper is an investigation on female leaders’ communication strategies in entrepreneurship and the factors for using those strategies. It interprets the strategies utilized by those women entrepreneur leaders in their workplace interaction with regard to the roles. Seven eligible women entrepreneur leaders who matched the selection criteria were observed and interviewed. The finding shows that a leader should be aware of the factors that focus on relationships, symbolic communication, body language, and cognitive complexity for a better, more effective communication strategy.
关键词：Entrepreneurship;workplace;women;communication;strategy