文章基本信息

标题：Comparison Between Audio and Video Components of TV Commercials for Qarz ul-Hasanah Savings Accounts of Iranian Government Banks
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作者：Sona Padidar ; Sona Padidar ; Seyed Reza Atashpour 等
期刊名称：Procedia - Social and Behavioral Sciences
印刷版ISSN：1877-0428
出版年度：2013
卷号：84
页码：806-810
DOI：10.1016/j.sbspro.2013.06.651
语种：English
出版社：Elsevier
摘要：AbstractThis research aims to study Comparison study of image and sound complications of advertisements of “without interest saving accounts” in Iranian banks. Results indicated that there is a meaningful difference between the averages of two banks, and Refah shows higher growth rate. According to the results, some meaningful analytical units were: Music, image manifestations, reward, message transfer techniques, film taking, roles, and sounds putting.
关键词：F;Advertisements;accounts;bank;image;sound