文章基本信息

标题：An Innovative Marketing Information System: A Management Tool for South African Tour Operators
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作者：Marius Potgieter ; Marius Potgieter ; Johan W. de Jager 等
期刊名称：Procedia - Social and Behavioral Sciences
印刷版ISSN：1877-0428
出版年度：2013
卷号：99
页码：733-741
DOI：10.1016/j.sbspro.2013.10.545
语种：English
出版社：Elsevier
摘要：AbstractTourism is a global phenomenon and tour operators in South Africa should have innovative marketing information systems so that they can make informed managerial decisions. Access to marketing environmental information is indicated as imperative to business success, especially for a business concern involved in a global domain. An innovative marketing information system as a management tool for South African tour operators is the focus of this study and this is based on a proposed conceptual framework of such a system.
关键词：Strategic marketing management;Innovation;Marketing information systems;Tourism;Tour Operators;South Africa