文章基本信息

标题：A Study of Motivational Factors Associated With Peer-to-Peer (P2P) File-Sharing
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作者：Mehpare Tokay Argan ; Mehpare Tokay Argan ; Metin Argan 等
期刊名称：Procedia - Social and Behavioral Sciences
印刷版ISSN：1877-0428
出版年度：2013
卷号：99
页码：180-188
DOI：10.1016/j.sbspro.2013.10.484
语种：English
出版社：Elsevier
摘要：AbstractPeer-to-Peer, also known as P2P, is an alternative to the client-server distribution model. Millions of consumers are routinely exchanging digital content files over P2P networks. The purpose of this paper is to determine the P2P constructs associated with P2P file sharing and to investigate relationships between the constructs and satisfaction and intention. A questionnaire consisted of three parts was conducted on people (N=1360) living in the province of Eskisehir, Turkey. The results of exploratory factor analysis (EFA) and multiple regression analysis revealed four valid motivation constructs (convenience, experience sharing, innovation adoption and altruism) and indicate that these constructs have directly effect on satisfaction and behavioral intention.
关键词：Mobile marketing;Peer-to-peer;P2P;C2C;Digital distribution;File sharing;File exchange.