文章基本信息

标题：Internalization and Anti Littering Campaign Implementation
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作者：Haijon Gunggut ; Haijon Gunggut ; Chua Kim Hing 等
期刊名称：Procedia - Social and Behavioral Sciences
印刷版ISSN：1877-0428
出版年度：2013
卷号：85
页码：544-553
DOI：10.1016/j.sbspro.2013.08.383
语种：English
出版社：Elsevier
摘要：AbstractThis paper seeks to account for the variations in implementation progress of the Anti-litterbugs Campaign in Sabah. A total of nine local authorities were studied. Data was mainly obtained from interviews, observations and written sources. The variation in the Campaign implementation progress can be explained in term of campaign internalization among local authority top leadership. Internalization is reflected in the understanding of the campaign and priority of local government top leaderships observed in their actions, choice of words and activities. In addition, the structure of the local authority also influenced implementation progress.
关键词：Anti-litterbugs campaign;programme internalization;local government structure;policy implementation