文章基本信息

标题：Purchase Intention of Environment-Friendly Automobile
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作者：Jamaliah Mohd. Yusof ; Jamaliah Mohd. Yusof ; Gurmit Kaur Bariam Singh 等
期刊名称：Procedia - Social and Behavioral Sciences
印刷版ISSN：1877-0428
出版年度：2013
卷号：85
页码：400-410
DOI：10.1016/j.sbspro.2013.08.369
语种：English
出版社：Elsevier
摘要：AbstractThis study examined purchase intention of environment-friendly automobile by investigating the interrelationships between the consumers’ environment responsibility feeling, values, knowledge, perceptions of environmental advertisement and environment-friendly automobile. The results showed that, environmental knowledge has no significant influence on consumers’ perception of the environmental advertisement. However, it has a significant influence on the perception of the environment-friendly automobile. Consumers’ environment responsibility feeling and values have significant influence on perception of the environmental advertisement and product. Finally, the perception of the environmental advertisement has no effect on purchase intention of environment-friendly automobile, but the perception of environment-friendly automobile can affect purchase intention.
关键词：Purchase intention;environment-friendly;environmental advertisement;environmental knowledge