文章基本信息

标题：Political Marketing Strategy of Jakarta Governor Election in The 2012s
本地全文：下载
作者：Dharma Tintri Ediraras ; Dharma Tintri Ediraras ; Dewi A. Rahayu 等
期刊名称：Procedia - Social and Behavioral Sciences
印刷版ISSN：1877-0428
出版年度：2013
卷号：81
页码：584-588
DOI：10.1016/j.sbspro.2013.06.480
语种：English
出版社：Elsevier
摘要：AbstractParty caders in election systems are important, focus of attention of the media, public and fellow politicians. When there is a change in party targeting, academic analysis has tended to focus on the “elective ability” of the new candidates as the reason for the change, and debated their potential success in improving the campaign performance of electoral. This paper, however, looks beyond these criterions for the winner” strategy (Jokowi-Ahok), and offers an analysis of their team success performance using a broader political marketing framework of Jakarta's Governor election held in twice laps, July and September 2012s.
关键词：Election;Information and Communication Technology;Jakarta Governor;Political Party;and Political Marketing Strategy