文章基本信息

标题：Constraints and Shortcomings in the Development of Marketing Professionals in Romania
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作者：Dorian-Laurenţiu Florea ; Dorian-Laurenţiu Florea ; Silvia-Mihaela Pavel 等
期刊名称：Procedia - Social and Behavioral Sciences
印刷版ISSN：1877-0428
出版年度：2013
卷号：106
页码：705-713
DOI：10.1016/j.sbspro.2013.12.081
语种：English
出版社：Elsevier
摘要：AbstractMarketing is an emerging field in Romania, confronted with numerous challenges regarding professionals’ development, despite the increasing interest of students for marketing profile faculties.This paper regards 3 different perspectives – of employers, students, and professors – acquired through qualitative methods, on the topmost attributes and competencies required for a productive marketing professional and the main hindrances in career progress, which report several issues concerning major gaps between the 3 views, but also inside the employers’ perspective. This research is a step forward for the macro system career management, but it also highlights some aspects of how human resources requirements shift in high emerging domains.
关键词：professional development;marketing employee;competence