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标题：Visitors’ Visiting Motivation: Bako National Park, Sarawak
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作者：Thalany Kamri ; Thalany Kamri ; Alias Radam 等
期刊名称：Procedia - Social and Behavioral Sciences
印刷版ISSN：1877-0428
出版年度：2013
卷号：101
页码：495-505
DOI：10.1016/j.sbspro.2013.07.223
语种：English
出版社：Elsevier
摘要：AbstractThis study was conducted to analyse the visitors’ motives of visiting Bako National Park. A total of 564 local and foreign visitors were interviewed. Factor analysis with the varimax rotation method was employed to gain information from visitors on their behaviour reflecting their motives for ecotourism activities in the national park. The results showed that visitors visit a national park for four factors, which are challenge excursion, social trip, nature tour and getaway outing. This result may help the management authority to reposition national park attributes without neglecting the objectives of the national park existence. Several marketing implications also can be drawn from this study.
关键词：National park;motivation;protected area;ecotourism