文章基本信息

标题：Success of Marketing Information System Model for SMEs of Punjab: Validation of Survey Based Results and Case Study Analysis
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作者：Rahul Hakhu ; Rahul Hakhu ; Ravi Kiran 等
期刊名称：Procedia - Social and Behavioral Sciences
印刷版ISSN：1877-0428
出版年度：2013
卷号：103
页码：870-879
DOI：10.1016/j.sbspro.2013.10.409
语种：English
出版社：Elsevier
摘要：AbstractThe study uses a survey analysis for 140 SMEs of manufacturing sector of Punjab in India to understand the level of MkIS by firms. Punjab has been ranked as one of the growing states of India. The study uses step-wise regression technique to find the important predictors of the MkIS model. The results depict that co-efficient of determination is 0.508 and adjusted co-efficient of determination is 0.490, these predictors explain 49% of the variation and Durbin-Watson index is 2.102, which is acceptable for the model. The main objective of the study is to validate the success of MkIS model for SMEs through a case study done for six firms of which 2 firms produce cutting tools from district Patiala, 2 firms producing sports goods from district Jalandhar and 2 firms producing bicycle components from district Ludhiana respectively.
关键词：Marketing Information System (MkIS);SMEs;Punjab manufacturing;Important Predictors of MkIS