文章基本信息

标题：Marketing Students’ Perceptions and Their Experiences during Industrial Training on English Oral Communication Skills
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作者：Gunadevi K. Jeevi Subramaniam ; Gunadevi K. Jeevi Subramaniam ; Raja Nor Safinas Raja Harun 等
期刊名称：Procedia - Social and Behavioral Sciences
印刷版ISSN：1877-0428
出版年度：2012
卷号：66
页码：283-289
DOI：10.1016/j.sbspro.2012.11.270
语种：English
出版社：Elsevier
摘要：AbstractThe main aim of this study is to investigate the perceptions of marketing students in using English Language Oral Communication Skills during their industrial training. This paper presents the findings of the marketing students experience using the language and also their readiness in performing the oral communication during industrial training. Data for the study were gathered from 60 respondents from marketing students who had completed their industrial training from various companies. A set of questionnaire was given. The finding of this study indicates that the trainees have improved on their ora l communication skills. Besides that, the findings also show that they have the ability to use the oral communication skills learned and performed well during industrial training. This research concludes that due to the competitiveness and explosive nature of the market environment, there is a vital need to adequately prepare graduates with good English Oral communication skills before they go for their industrial training.
关键词：Readiness;English Oral communication skills;Marketing students;Industrial training