文章基本信息

标题：An Analytic Hierarchy Process Approach with a Novel Framework for Luxury Car Selection
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作者：Sinan Apak ; Sinan Apak ; Gizem Güreli Göğüş 等
期刊名称：Procedia - Social and Behavioral Sciences
印刷版ISSN：1877-0428
出版年度：2012
卷号：58
页码：1301-1308
DOI：10.1016/j.sbspro.2012.09.1113
语种：English
出版社：Elsevier
摘要：AbstractThe luxury car industry is one of the world's fastest growing sectors in many years. Each improvement on a car has a strategic meaning for our daily life and makes more competition in the strategic management. It is important to evaluate consumer preferences that provide attributes that make consumer decision-making easier. This paper researches consumer preferences of luxury car features using an analytic hierarchy process (AHP). Initially the most important key factors which influencing the choosing the car brands were identified. Then these factors have been evaluated by the experienced car sale representatives. At the evaluation procedure, the AHP was applied to determine the relative weights of evaluation criteria. This paper results have carried that flexibility and then brand image are the customers’ most important criteria for car selection. The findings of the study provide useful insight in the luxury car brand consumer preferences for future strategy decision making procedures.
关键词：Analytic hierarchy process;Strategic consumer purchasing decision