文章基本信息

标题：Perceptions of Hotel Top Managers for Opportunities and Strategic Collaboration with a Foreign Partner in Tourism Sector: An Applied Research in Alanya Destination
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作者：Hulusi Doğan ; Hulusi Doğan ; Süleyman Barutçu 等
期刊名称：Procedia - Social and Behavioral Sciences
印刷版ISSN：1877-0428
出版年度：2012
卷号：58
页码：1218-1227
DOI：10.1016/j.sbspro.2012.09.1104
语种：English
出版社：Elsevier
摘要：AbstractThis study aims to measure the perceptions of hotel top managers about the opportunities in tourism sector and their desire to make a partnership with a foreign investor. The study also focuses on measuring the perceptions of top managers about attractive sectors to invest in Turkey, the supports needed in tourism sector, key institutions which can support tourism firms, obstacles for tourism opportunities, preferences for foreign partners, supports expected from foreign partners. And top managers of three-stars, four-stars, and five stars hotels operating in Alanya were included in the research. At the end of the survey completed in December 2011, a total of 95 completed questionnaires were returned (50.3 percent response rate) from 189 top managers of these hotels. Research results indicate that managers think that tourism is an opportunity sector to invest in Turkey and they have a desire to invest in tourism sector with a foreign partner. Furthermore, Anova-Test results do show that no statistical relationship between the evaluations of managers with research items and their demographic variables is found.
关键词：Strategic alliances;tourism industry;Alanya