文章基本信息

标题：Development Strategies of Telecommunication Companies after the Markets’ Liberalisation. A Case Study: Telecom Italia
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作者：Francesco Scalera ; Francesco Scalera
期刊名称：Procedia - Social and Behavioral Sciences
印刷版ISSN：1877-0428
出版年度：2012
卷号：58
页码：149-158
DOI：10.1016/j.sbspro.2012.09.988
语种：English
出版社：Elsevier
摘要：AbstractThe object of the present study is to analyse in the first place the evolution of the telecommunications market in Italy, as well as the benefits to users, as a result of the liberalisation process occurred. Afterwards, the paper will investigate into the competitors’ activity and the difficulties encountered in the current competitive scenario characterised by a deep financial crisis affecting the euro area. In this view, the Italian market will be analysed by focusing on the former monopolist, namely Telecom, whose new organisational and corporate structure, as well as its development strategies both in the domestic and international market are examined in the light of its privatisation.
关键词：Telecommunications;Telecom Italia;Entrepreneurship;Management;Strategies;Organisation