文章基本信息

标题：Logo Design and the Corporate Identity
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作者：George Ad”r ; George Ad”r ; Victor Adr” 等
期刊名称：Procedia - Social and Behavioral Sciences
印刷版ISSN：1877-0428
出版年度：2012
卷号：51
页码：650-654
DOI：10.1016/j.sbspro.2012.08.218
语种：English
出版社：Elsevier
摘要：AbstractThis paper presents the importance of a logo as a graphic element to support a corporate identity. A logo is a graphic identity vector and it has its place in a communication strategy of a company. It is about the signature of a company. That is why is very important to be able to create a harmony between colours and shapes concerning the universe of logos. There are two stages: first, the research and market projection and the second, the creative graphic work. These two stages achieve the possibility to make a logo lifting” when is necessary.
关键词：Logo design;graphic symbol;design stages;logo lifting