文章基本信息

标题：Strategies for Interactive Communication, with External and Internal Stakeholders, in Events’ Marketing
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作者：Moise Daniel ; Moise Daniel ; Georgescu Bogdan 等
期刊名称：Procedia - Social and Behavioral Sciences
印刷版ISSN：1877-0428
出版年度：2012
卷号：46
页码：5361-5365
DOI：10.1016/j.sbspro.2012.06.439
语种：English
出版社：Elsevier
摘要：AbstractDuring the development of the events a key element is represented by the interactive communication, realized with all the persons implicated in the event; the company that realizes the event, the organization that ordered the event, the participants. It can be rightly stated that the success and the impact of an event largely depends also on the way in which it is communicated with the participants, even with the authorities. During the events, the interactive communication must be very good realized and managed because some information must be delivered only to some employees, other to all of them or only to those implicated. The restrictions are assigned mainly by the budget allocated to that specific event or by the regulations in force in the area where the specific event unfolds, but also the stakeholders that can be internal or external.
关键词：Communication;strategies;events marketing;external and internal stakeholders