文章基本信息

标题：Academic Contest and Social Networking to Promote Technology and Information Literacy among University Students
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作者：Manuel Cuadrado-García ; Manuel Cuadrado-García ; María-Eugenia Ruiz-Molina 等
期刊名称：Procedia - Social and Behavioral Sciences
印刷版ISSN：1877-0428
出版年度：2012
卷号：46
页码：222-226
DOI：10.1016/j.sbspro.2012.05.097
语种：English
出版社：Elsevier
摘要：AbstractSpanish universities have recently adapted their studies to the requirements of the European Higher Education Area (EHEA). This process has involved the consideration of the development of computer and informational skills as an academic objective. In order to develop these skills, among other activities, an informative video has been disseminated. The design of the communication campaign, developed through viral marketing and social networks has been the result of and empirical research carried out by students of the University of Valencia. This paper describes the research objectives, questions, techniques and main findings.
关键词：Technology and information literacy;social networking;academic contest