文章基本信息

标题：Relationship Marketing to Product Based Marketing a Trend of Residential Construction Business
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作者：Madhulika Ajay Sonawane ; Madhulika Ajay Sonawane ; Arvind Chaudhari 等
期刊名称：Procedia - Social and Behavioral Sciences
印刷版ISSN：1877-0428
出版年度：2012
卷号：37
页码：197-206
DOI：10.1016/j.sbspro.2012.03.286
语种：English
出版社：Elsevier
摘要：AbstractWhen it comes to increasing sales for the business, it's all about building relationships between the company or brand and the customers. The construction companies of the future will successfully marry their online and offline marketing programs to establish a perfect brand for the housing schemes. It is being speculated that Residential construction business firms are likely to have used relationship marketing strategies and other similar traditional methods of marketing with very little focus on House as a product but, service. These are some of the findings that come through the study of current trends in housing construction markets. This paper attempts to review the shift in the trend of marketing strategies of residential construction business based on review of primary data from Nasik region.
关键词：Relationships;Residential;Construction;Trends;Strategies;Nasik region