文章基本信息

标题：The Impact of Atmospheric Stimuli of Stores on Human Behavior
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作者：Astrid Kusumowidagdo ; Astrid Kusumowidagdo ; Agus Sachari 等
期刊名称：Procedia - Social and Behavioral Sciences
印刷版ISSN：1877-0428
出版年度：2012
卷号：35
页码：564-571
DOI：10.1016/j.sbspro.2012.02.123
语种：English
出版社：Elsevier
摘要：AbstractThis study of how the atmospheric stimuli of stores can affect human behavior (of customers and employees) was divided into two stages. In the first stage, an exploratory research design was used to identify the attributes of the exogenous variables, namely the store exterior, store interior, interior layout, interior displays and human variables. The attributes obtained were then used to conduct the second stage of study using path analysis. The effect of the store on the behavior of customers was determined by the general interior and interior display, while the behavior of the employees was determined by the interior, the interior lay out and the interior display.
关键词：Retail design;atmospheric Stimuli;store behavior