文章基本信息

标题：Factors of Influence in Choosing Alternative Accommodation:A Study with Reference to Pondicherry, A Coastal Heritage Town
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作者：N. Gunasekaran ; N. Gunasekaran ; Victor Anandkumar 等
期刊名称：Procedia - Social and Behavioral Sciences
印刷版ISSN：1877-0428
出版年度：2012
卷号：62
页码：1127-1132
DOI：10.1016/j.sbspro.2012.09.193
语种：English
出版社：Elsevier
摘要：AbstractAccommodation establishments such as Commercial homes, Bed & Breakfast and Guest Houses provide alternatives to tourists who prefer accommodation other than traditional hotels. The purpose of this research study is to identify the factors that lead tourists to choose such alternative accommodation. Given the differences in the product – both in terms of acuity and actuality, the tourists’ motive in choosing alternative accommodation may be different from traditional accommodation. The study location.- Pondicherry, a heritage coastal town in India - experienced a recent spurt in the growth of alternative accommodation. Alternative hoteliers provide a different tourism product with several points of differences when compared with traditional hoteliers. From the primary data collected from guests at alternative accommodations, the factors that influenced their decision to.stay are identified using Factor analysis. Knowledge and understanding of these factors will help alternative hoteliers to develop meaningful and appealing points of differences.
关键词：alternative accommodation;tourist motivations;stay influencing factors