文章基本信息

标题：From Market Orientation to the Community Orientation for an Open Public Administration: A Conceptual Framework
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作者：Pandelică Amalia ; Pandelică Amalia ; Diaconu Mihaela 等
期刊名称：Procedia - Social and Behavioral Sciences
印刷版ISSN：1877-0428
出版年度：2012
卷号：62
页码：871-875
DOI：10.1016/j.sbspro.2012.09.146
语种：English
出版社：Elsevier
摘要：AbstractCurrently, the principle of open public administration has become an important concern, given the need to modernize and refor m of public institutions. This principle is not new, but its implementation is not an easy task, given that these organizations are very complex, accounting the interface between Government and citizens. This study is built on the premise that the adoption of principles of market orientation in public administration is a way of opening it to the community. Thus, the purpose of this study is to continue the efforts to expand the concept of market orientation in public administration, proposing a conceptual frame work regarding the adoption of this concept developed in business environment in public administration, based on empirical support. Given the existing controversies regarding the use of client notion in public administration, in this study we adopted the denomination of the “community orientation”. The limits of the study arise from the fact that, in order to develop the framework, only the opinions of top-management and middle management from public administration were consulted.
关键词：Market orientation;Community orientation;Open public administration