文章基本信息

标题：The Evolution of the European Low-cost Airlines‘Business Models. Ryanair Case Study
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作者：Laura Diaconu ; Laura Diaconu
期刊名称：Procedia - Social and Behavioral Sciences
印刷版ISSN：1877-0428
出版年度：2012
卷号：62
页码：342-346
DOI：10.1016/j.sbspro.2012.09.054
语种：English
出版社：Elsevier
摘要：AbstractThe purposes of the paper are to explain the evolution of the low-cost airlines in Europe, considering the factors that have encouraged their spatial and temporal spread, and to identify the types of the low-cost business models they have generated. This exploratory research was conducted using two methods. An analysis of the secondary data offered by the specialized literature was followed by primary data collection through a structured interview with Ryanair representatives. The findings of the study conducted on Ryanair were sent to the company, fact that allowed us to include, in the conclusions‘part, some recommendations for the airline.
关键词：Low-cost airlines;Business models;Deregulation;Ryanair